D you want to get the most out of your LED screen?
Here we go with a few tips that might be useful for you, when creating the next advertising to be broadcast on your LED screen. If you want to get the most out of your LED screen, in terms of recognition from the audience, we will help you determine the best approach for creating a new ad.
First of all, let's address the ad duration. Some people make the huge mistake of creating 30 to 40 seconds ads. 30 seconds? Your audience is not sitting on a sofa waiting for the next TV show! They are most probably driving by at 60 km per hour and hopefully they are more focused on the street rather than your LED Screen.
Still, they should be able to see the entire ads, from start to end while passing by. So what's the point of creating a wonderful ad, if they can't read the advertiser's phone number and address at the end because the ad is too long? From my experience an ad should be a maximum of 10 seconds in length, and rarely 15 seconds.
Longer ads are pointless because either your target sees the beginning and not the end, or vice-versa. In both cases, you didn't get the message across, and the audience did not find an interesting message on your LED wall. Therefore your customer will have no interest in doing it again in the future because they didn't get much in return for their investment.
Of course, there are exceptions to the "10 second" rule, such as when LED Screen walls are installed in pedestrian areas where people have more time to watch the LED screen wall. But as I said, those are exceptions and are rare.